A frame for frameless paintings

During my collaboration with Quattroline (Turin) I’ve been appointee by my supervisors to compete in a private competition annouced by MAXXI (Rome) in order to realize the visual identity of Miltos Manetas exhibition Internet Paintings. Starting from the analysis of the collection, we focused on the contrasting boundary between the content, which is strictly connected to digital devices, internet and virtual language, and the medium which is the oil painting.

During the study of the artist’s works we noticed another intresting contrast: even though the technique was the oil paintings, all the works lacked of the frame, which is a traditional element in modern art. After this we decided to create a logotype which could in a way replace this absence and make up a visual frame able to underline the contrast between the content and media. Miltos Manetas personally choosed our proposal you can see in the images below.